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AEG: AI product film for induction cooking
A vertical product film for AEG induction hobs, generated with AI: a home cook preparing vegetables on the hob, shot as a short social ad with no studio and no crew.
Product-accurate generative video
The challenge with appliance advertising is that the product has to read correctly in every frame. The hob, the pan and the kitchen were kept consistent across every shot, from the close-up of the touch controls to the wide shot of the cook plating the dish.
Format
Delivered in 9:16 for Reels, TikTok and Shorts, with the Aiteklabs mark in the corner. The whole film was produced without a set, a crew or a shooting day.
